Fishing for a Yes

"No way. Sorry. Nope. Not interested. Maybe later. I don't think so."  As a new entrepreneur, you have to get used to the "No"!

Jack of All Trades or Master of One?

If you are launching a service business, you have choices: 

1. Be everything to everyone
2. Be very targeted with a niche service to a small subset
3. Be some combination of the above

Target the Low Hanging Fruit

The most important step in a new business is finding the first customer. And then finding the next customer after that and the one after that...

Balancing the possible and the impossible

Is it feasible? Is it visionary? Can it be both?

Don't Drop the Balls

New and experienced entrepreneurs need to learn the art of juggling.  No longer just meant for circus performers, juggling requires skill, timing, and concentration.

Limited Time Offer

What do you have in common with every entrepreneur big and small, successful and novice? Time. It is the one great equalizer in this world. Everyone has the same number of hours to play with, splurge, spend and invest in any way they want.

Need a Startup GPS

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"The opportunities are endless."  You may have heard that when you embarked on your startup journey. However, little did you know that it is an understatement.

Brutally Honest Fortune Cookies

Polished off that Chinese takeout? Now you're ready to crack open your fortune cookie. If you are an aspiring entrepreneur, you may find much truth in the fortune that awaits you. We've collected some common proverbs and adages below that you'd find in a fortune cookie, and applied them to the entrepreneurial experience:

Age is just a number...

The typical laws against age discrimination revolve around older workers. 

Entrepreneurship: What you Thought vs. What you Got

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Poll any entrepreneur - new, old, successful, flailing, product-focused, service-focused, solo or with a team - and they will all say the same thing:

"What I thought, was definitely not what I got",  each one would scream in unison.

Symptoms of Customer Acquisition Procrastination Syndrome

It's an epidemic out there in the entrepreneurial world. 

Anyone out there suffering from CAPS (Customer Acquisition Procrastination Syndrome)? Symptoms include the eager urge to work on ANYTHING and EVERYTHING except finding customers to build a new business. Your doctor (or mentor) doesn't need to tell you that building a business is contingent on finding paying customers, yet new entrepreneurs often dive into the more fun, less important tasks first!

Plead for a Lead: Sales Don't Come Easy

If you have to beg…you're probably not working on the right leads. 

Planning, executing, and closing the sales for your venture are arguably the most important tasks in starting a business. Too many new entrepreneurs (myself included) decide to go for the gold, and aim directly for customers, without putting in all the work it requires at the beginning.

A Day in the Life of: Corporate vs. Startup

Adapted from 

"Cheating on Your Corporate Job: A Comic Look at the Startup Dream" 

by Kriti and Shivraj Vichare, the creators of #entrepreneurfail

Psssssst. Hey you! Yes, you… the one reading this. We know who you are.

You’re one of us…

The kind of person who is just itching to make the leap from your cushy (or maybe NOT so cushy) corporate job into the world of startups.

Launch and Learn: Managing Expectations

Your launch may take you twice as long and cost double the pennies, and that's the best case scenario. The bottom line is that it's tough to deliver when and what you intend to. Schedules are shifted, budgets are rebalanced and the original scope is tweaked, prodded and pivoted. However, you are in good company - even our favorite fruit company recently delayed their phone shipments.