If you are launching a service business, you have choices:
- Be everything to everyone
- Be very targeted with a niche service to a small subset
- Be some combination of the above
There are benefits to being a generalist, but in our experiences, building a business as specialist, allows focus scaling. In fact, it is the only way to start a business.
The benefits of providing "general" services include the ability to adapt to new opportunities in a streamlined way. Your target market is huge and endless. But it is impossible to target such a large landscape as a startup.
The benefits of providing a "specialized" service is most apparent when you get started. The focus helps you identify the target customer making it easier to grow your customer base. Very soon, you will have potential customers knocking on your door inquiring about your services. Additionally, it is very easy to say "no" to business that doesn't fit your mold and it is easy get even better in your niche. This makes it possible to grow organically and compete with larger incumbents in your space.
Is your business providing general services or specialized services? Let us know in the comments below.