I have some enterprising friends. Not a day goes by that someone isn't launching a fitness blog, a recipe channel, a consulting practice, or a new startup. Every week I get messags requesting me to "please like my Facebook page" and "send this link to everyone you know"! Many of the requests from my friends are not relevant to me nor will I ever be a target customer. I've even liked a men's weight loss page just to support a friend (I never looked at that page again).