First Marketing Push

I have some enterprising friends. Not a day goes by that someone isn't launching a fitness blog, a recipe channel, a consulting practice, or a new startup. Every week I get messags requesting me to "please like my Facebook page" and "send this link to everyone you know"! Many of the requests from my friends are not relevant to me nor will I ever be a target customer. I've even liked a men's weight loss page just to support a friend (I never looked at that page again).

A Wish for You

My grandmother recently signed up for Facebook.  

Outreach Out of Hand: The Social Media Vortex

Beware of the gigantic social media time vortex.

15 tweets, 6 updates and 8 status messages later, you realize your whole day has disappeared! The lure of social media is hard to resist. Instant gratification, constant validation, and the illusion of productivity make the channel irresistible. It's also so easy! So you can understand why many first-time entrepreneurs, even without a product or customer, turn to the social media first. I was definitely guilty of this: before I had a concrete business idea, a paying customer, or a vision, I created 3 twitter accounts supporting my future business endeavors! What a waste of time, in retrospect.