First Marketing Push


I have some enterprising friends. Not a day goes by that someone isn't launching a fitness blog, a recipe channel, a consulting practice, or a new startup. Every week I get messags requesting me to "please like my Facebook page" and "send this link to everyone you know"! Many of the requests from my friends are not relevant to me nor will I ever be a target customer. I've even liked a men's weight loss page just to support a friend (I never looked at that page again).

As a wantrepreneur starts a business, he/she just wants visibility. "Like my page" validates their idea, but doesn't guarantee any sales. When we first started #entrepreneurfail, we were guilty of this!

Entrepreneurs on the other hand do not target their friends unless the people match their customer profiles. They do not focus on the mere number of followers on social media but rather the tangible sales. Entrepreneurs start building deep relationships with potential customers from day 1, instead of through superficial social media clicks.

Have you ever begged a friend to like your social media page? Let us know in the details below.

1 comment:

Mahim Mehta said...

So very true ! We Like the pages only becoz it is from a friend. But it also helps in spreading the word around and therefore, the target is not the friend but potential customers who could be a friends friend and so on. i think spreading the word is probably a low cost way of advertising.....

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