True Lies: Building a Reputation

New entrepreneurs are overflowing with enthusiasm. They are creating their reputation, often from scratch.  

Job Secrecy: Startup in the Closet

Shhhhh...Keep it under wraps!

A friend of mine left his corporate job a couple of years ago to pursue "a revolutionary idea", as he called it.

"What is it that you are are working on," I inquired, never once assuming this benign question would cause him to get fidgety.

He responded with a vague topic.  Many months later he told me, “I didn’t want to tell anyone about my idea for fear that someone would steal it – too bad this made me sound really cryptic and weird at cocktail parties.”