Interesting vs. Interested: Which one are you?

"I do this. And I also do that."

So About Our Product...

“With no marketing budget I resorted to techniques I would have never considered – cold calling, cold emailing, cold presentations, and crashing networking events, amongst others.” 

To spread the word to customers in a big company, the marketing department gets the big bucks to make sure the sales team is out there busting down doors to grow the business. And since chances are the brand or product already has recognition, the marketing helps reiterate and boost the brand in the market. The huge marketing budget pales in comparison to the return on the investment.

In a startup on the other hand, every employee – from founder to developer to gopher needs to be a marketer and a salesperson. The thick skin each employee will develop after hearing constant rejections will only make the value proposition stronger.

This article by Anita Newton goes deeper into the comparison! It's a good read especially if you are making the transition from big company to small, or vice versa.

Key Startup Lesson: Use inexpensive methods of marketing and PR that all team members can use help grow the business.

Tell us about your experiences marketing in your startup in the comments below. 

This comic and post is from the book: Cheating on Your Corporate Job: A Comic Look at the Startup Dream. Read the review on Forbes.com. You can get the book on Amazon Kindle or PDF. Use the code "fifty" to get a 50% discount on the PDF.

Cofounder Needed: Toons Need Not Apply

Let's set the scene: 
It's a CoFoundersLab Meetup group set in a fun, colorful coworking hub in town. You see introverted onlookers assessing the scene and you see aggressive sales-y types already making their rounds. And you look on and you wonder if you'll ever find your match here.

Co-Founders Keepers: Finding the Right Partner is Tough

"I can do it all myself" declare many new entrepreneurs as they decide to go solo.  They choose to overlook that co-founders can complement skills, help propel business and provide investment amongst many other things.