Email provides one of the highest conversions in online marketing because everyone checks their emails – even if only looking at the subject line, and it is always in their inbox until deletion. Catching folks on social media is hit-or- miss.
Unfortunately, the state of email marketing generally consists of the following:
- Too much email
- Not enough email
- Unclear calls to action
- Irrelevant information
- Too selly sell
The way to combat the "Wham bam, fear of SPAM" blues, here are some tips and tricks to nurture your email subscribers, and not be an #entrepreneurfail:
- Remember, the ideal balance is 80% content and 20% sales-y emails
- Offer them discounts that you don’t put on social media (and tell them that it’s exclusive for them)
- Encourage engagement by running a contest, asking for votes or design ideas, and reward the winning entries – and give them a little fame
- You don’t have to only share your own content – curate other articles/posts/content out there and share with your subscribers
- Aim to reach out to your email list at a minimum 1-2 times a week (I'm guilty of failing at this one, as my subscribers may forget about me between contacts)
- It’s ok if people unsubscribe since you want only your true future potential customers.
- The rest will remember your site and come to it as necessary
- Always have a call-to-action in the email
- Include all your social media links at the bottom of the email and include links to your site on the email
- Include a button that says forward to a friend on the email
- In the future consider setting up an autoresponder (all the mail clients have it MailChimp, Constant Contact, AWeber, etc etc) which will automatically send pre-planned emails to your new subscribers
- You’ll Never Believe…
- You won’t want to miss this…
- Jaw-dropping _____ for the new year
- Yes, You could be <enter someone famous>
Do you use email to reach out to your potential customers? Tell us more in the comments below.