Perfection Rejection


You tweak and prod and edit and iterate.
You feel your product or service has to be a "Goldilocks just right" before you launch.

As a new entrepreneur you probably have a streak of perfectionism. The vision is so crystal clear in your mind that anything that strays from that image is not going to pass your test.

There are two watchouts with this:
  1. If you are a first time entrepreneur, beware of choosing a product, service or business model that takes a while to launch. Your may exhaust your runway before you make any traction. 
  2. If you take too long to launch, the ship may have already sailed. Your customers may have moved on. The platforms may have changed. The systems may be outdated.
Seasoned entrepreneurs recommend an approach in which you identify quick wins and test small incremental mock ups and products while working closely with your customers.

How long did it take to sell your first product? Let us know in the comments below.

22 comments:

Manoj Thansi said...

good one

Unknown said...

It took us 4 years.. not because we're dumbs (well not SO dumb) but we are in a very close industry (Mining) and figure out what was the REAL problem they faced took us a lot of time and effort

AAGWATT said...

Exactly, just when you think its perfect...My personal insight is that from experience it is better to be average and persistent as an entrepreneur (as opposed to seeking perfection). As a lifelong student, I was always aiming for the A+ in school, grades being the almighty goal. But in entrepreneurship the "goal" isn't perfecting your idea, its adding value to your customers/ users. Adding value happens in an incremental fashion, not all at once. So no matter how "perfect" you want to make the product or service, remember that you can add value pretty quickly, even with an average product/ service if you make the customer experience outstanding. I'd rather have an average product with A+ customer service, than an A+ product with average customer service. Of course the game is to achieve both, but know that you must grow into that reality, one step at a time. Focus on creating a minimum viable product (or service) and make the customer experience A+ by being a great seeker of value. Listen to your customers, they are the only ones whose opinion matters, strive to add value.

Eduard Wustenveld said...

I started selling on the first day

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